FRACTIONAL CMO + MARKETING SYSTEMS
YOUR FRACTIONAL CMO. TEAM INCLUDED.
We step in as the director of marketing for manufacturers and small businesses, with an integration team behind us. We plan it, build it, run it, and tell you straight what's working.
The only thing we don't do is close the sale. That part stays yours.
Certified Wisconsin Veteran Owned Business · Based in Janesville, WI · Clients nationwide
START FREE. NO CALL NEEDED.
PICK A TOOL
Where should you market?Answer a few questions, get a platform plan.→Marketing stack savings calculatorSee what your pile of tools really costs.→Email subject line testerScore it before you hit send.→Privacy policy generatorA real policy for your site, free.→Chargeback prevention policyPolicy language that backs you up in a dispute.→Things owners tell us on the first call
"We get leads. Nobody follows up.
"Our website looks fine and does nothing."
I can't tell what's working.
"Competitors with worse products rank above us."
"I'm still the one closing every deal."
"We have a CRM. Nobody uses it.
"
None of that is a marketing problem. It's a systems problem. That's the part we fix.
WE WORK LIKE YOUR MARKETING DEPARTMENT. BECAUSE WE ARE.
Most agencies sell you a service and send a report nobody reads. We take the director of marketing seat, own the plan, and answer to you.
01
PLAN IT
Strategy, budget, and a calendar you can actually see. We pick the channels worth your money and drop the ones that aren't.
02
BUILD IT
Website, SEO, CRM, pipelines, and follow-up automations on the SIMPLE platform. Our integration team hooks it into what you already run.
03
RUN IT
Content, email, social, and lead lists for your team. If you're close enough to us, we'll plan the event too.
04
REPORT IT
One plain-English report a month. Where leads came from, what happened to them, and what we're fixing next.
ON THE CALENDAR, NOT WHEN SOMETHING BREAKS
STANDING MEETINGS WITH YOUR LEADERSHIP AND YOUR SALES TEAM.
Your salespeople hear what buyers want before anyone else does. So we ask them. Regularly. Then we build the marketing around what they tell us instead of guessing from a conference room.
Fair warning: when this works, your sales team gets busy. We'll tell you early when it's time to hire.
WHAT WE COVER EVERY TIME
- Events and seasons. Which trade shows they're working, and what's about to get busy or go quiet.
- Feedback from the field. What buyers are asking, pushing back on, and actually buying.
- Where they need backup. Content, lead lists, follow-up, or a tool that's getting in the way.
- Gaps and what's next. What we spotted that nobody's chasing yet, and which one we go after first.
THE ONE THING WE WON'T DO: SELL FOR YOU. We hand your team warm leads and a system to close them. Closing is yours.
YOUR WEBSITE SHOULD BE YOUR CHEAPEST SALESPERSON.
Your buyers are already searching for what you sell. Some type it into Google. More of them ask ChatGPT, Gemini, or Perplexity. If your site doesn't answer their question clearly, somebody else's does.
So we build for SEO and AEO (answer engine optimization) from day one. Search traffic is the cheapest lead you'll ever get. Paying for ads while ignoring it never made sense to us.
WHAT YOUR SITE GETS THAT YOUR OLD ONE DIDN'T
- Pages built around what your buyers actually search
- Straight answers AI tools can quote back
- Clean structure search engines can read
- Every form wired to your CRM, with a text or email going out the minute it comes in
- A monthly report on rankings and leads
REAL CLIENT. NAME WITHHELD, BECAUSE THEY'D RATHER THEIR COMPETITORS DIDN'T READ THIS.
A Midwest flavor manufacturer had to hire two more salespeople. Here's why.
45,000
visits from AI search tools like ChatGPT and Google's AI answers, in three months
5,500
contacts on their email list, built over one year
4 to 8
blog posts a month, each one answering a question their buyers actually ask
2
new salespeople hired to keep up with leads that grow month over month
Where they started
Great product, deep technical know-how, and a website that offered exactly two ways to reach them: a phone number and a contact form. A LinkedIn page with no posts. Different branding depending on which channel you found. Most of their buyers never knew they existed.
What we did
Rebuilt the whole website. Built the SEO and AEO around what food and beverage developers search for. Started publishing 4 to 8 posts a month, put short contact forms right inside the posts that were already ranking, and kept social and a monthly email going out on schedule. Every lead now lands with the right salesperson automatically.
How we stay on it
Standing check-ins with their leadership and sales team. The reps send us their trade show schedule, we build the marketing around it, and we hear firsthand which flavors buyers are asking about before it shows up in a report.
THE UNGLAMOROUS PART
One rep suddenly stopped getting lead alerts. Everyone else was fine. We traced it to his email quarantine and got it fixed. Nobody hires a CMO for that. It's still the job.
THE AEO PART
One post about which flavors pair with peppermint showed up in about 3,800 AI-generated answers. That's 3,800 times a buyer asked a question and got their answer instead of a competitor's.
WHO'S ACTUALLY IN THE SEAT
I'm Jocelyn. I'm the CMO you get.
I've sat in the marketing seat for manufacturers, a downtown office building, a nonprofit accelerator, and my own businesses. The pattern is almost always the same. Good company, decent marketing, and nothing connecting the two. Leads sitting in an inbox. A CRM nobody trusts. The owner closing every deal because there's no system to hand them to.
I run more than one business myself, including a farrier route. Yes, horseshoes. So when I say the owner is the bottleneck, I'm including me.
When I'm not in a client's CRM, I'm leading the Business Readiness Program, sitting on the Downtown Janesville Inc. board, or teaching business owners how to actually use AI at Blackhawk Technical College.
JOCELYN KOPAC
Fractional CMO, SIMPLE Marketing and Sales
PICK HOW MUCH YOU WANT OFF YOUR PLATE
Not sure which one fits? That's what the 20-minute call is for. No pitch deck.
THE SIMPLE PLATFORM
$123/mo
Do it yourself. CRM, website builder, email and text, scheduling, payments, and pipelines in one login. Replaces the stack of tools you're paying for now.
SIMPLE SETUP
$3,500
One time. We build the whole thing: website, Google ranking foundation, CRM, and automations. We stay through launch so it actually gets used, then hand you the keys.
FRACTIONAL CMO
From $3,700/mo
We run it for you. We take the director of marketing seat and our team does the work. Built for manufacturers and sales-led companies doing roughly $500K to $5M.
Free tools. Actually useful ones.
The same tools we use with clients. No credit card, no sales call.
Where should you market your business?
Tell us about your business and buyers. Get a platform plan backed by real audience data.
Marketing stack savings calculator
Add up every tool you pay for and see what one platform would save you.
Email subject line tester
Score your subject line, then get three rewrites written for B2B buyers.
Privacy policy generator
Your website needs one. Generate it in a few minutes and paste it in.
Chargeback prevention policy
Clear refund and dispute language, so a chargeback doesn't turn into a lost sale.
One email a week
What changed in marketing and on the platform this week, and whether you should care. Short and specific.
What happens after you book
STEP 01
A 20-MINUTE CALL
You tell us what's broken. We ask a lot of questions. No slides, no pitch deck.
STEP 02
WE LOOK UNDER THE HOOD
Your website, your search rankings, your CRM, and what really happens to a lead after it comes in.
STEP 03
YOU GET A STRAIGHT ANSWER
What we'd fix first, what it costs, and whether we're the right fit. Sometimes we're not. We'll say so.
STRAIGHT ANSWERS
What does a fractional CMO do?
A fractional CMO is a part-time marketing executive. At SIMPLE, that means we own your marketing plan, manage the work, and report results to you, for a monthly fee instead of a full-time salary.
How is SIMPLE different from a marketing agency?
An agency sells you a service. We take the marketing director seat: we set strategy, build the systems, run the work with our team, and report to you. We also set up your CRM and sales follow-up, which most agencies don't touch.
How much does a fractional CMO cost?
Our fractional CMO engagements start at $3,700 a month. If you'd rather run it yourself, a one-time SIMPLE Setup is $3,500.
What is AEO?
Answer engine optimization. It's making your website the source that ChatGPT, Google's AI answers, and similar tools pull from when someone asks a question you can answer. It runs on the same basics as good SEO: clear pages, real answers, clean structure.
Do you only work with Wisconsin businesses?
No. We're based in Janesville and work with clients across the country. If you're local, we can also plan and run events in person.
Will you sell for us?
No. We find and warm up the leads, build the follow-up, and hand you a clean pipeline. Your team closes.
STOP WINGING IT.
Twenty minutes. We'll look at what you're running now and tell
you what we'd fix first. No pitch deck.
Sales, Infrastructure, Marketing, Pipelines, Leads, Execution.
Certified Wisconsin Veteran, Woman Owned Business
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