"We need more leads."
"Our sales guys don't follow up."
"We've tried marketing before."
"Our website doesn't do anything."
"I don't know what's working."
"We're busy but not growing."

We fix the gap between
marketing, sales,
and everything in between.

SIMPLE software was built by a fractional CMO to be a revenue operations partner for manufacturers and sales-led companies. No fluff, no retainer bloat. Just the systems and strategy that make revenue move.

What SIMPLE Is

If any of this sounds familiar, keep reading.

We're not a marketing agency. We're not just a software vendor. We're the people who come in, sees the whole picture, and build the infrastructure that makes everything else work.

THE ACTUAL PROBLEMS

If any of this sounds familiar, keep reading.

Most of the companies we talk to don't have a marketing problem. They have a systems problem. Leads fall through because nobody owns the follow-up. Revenue stalls because marketing and sales are doing completely different things.

CRM & PIPELINE

  • CRM is a mess nobody trusts

  • Pipeline reports don't reflect reality

  • Leads get stuck and nobody notices

  • No consistent follow-up process

MARKETING

  • Website exists but doesn't generate leads

  • Social media is random and reactive

  • No SEO or content strategy

  • Spent money on ads with nothing to show

SALES PROCESS

  • Reps don't follow up consistently

  • Owner closes everything personally

  • No process for warming cold leads

  • Marketing and sales don't communicate

VISIBILITY

  • No one knows you exist outside referrals

  • Competitors with worse products rank higher

  • No thought leadership or industry presence

  • Can't tell what marketing is actually working

TWO WAYS TO WORK WITH US

The platform, or the people who run it.

Some businesses just need the system. Other need someone to build and run it for them. Both option sit ont he same platform. The difference is who's driving.

Option 1 — Self-Serve

S.I.M.P.L.E. Software

An all-in-one CRM and marketing platform. Website, pipelines, email and text automation, scheduling, payments, and a unified inbox, replacing the seven tools you're currently duct-taping together.

  • CRM with pipelines and tasks

  • Email and SMS automation

  • Online scheduling and reminders

  • Forms, payments, and unified inbox

  • Website and funnel builder

Best for: businesses that want the tools and are ready to run them in-house.

Option 2 — Done For You

Fractional CMO

We use the same platform, but we're the ones building the strategy, configuring the automations, writing the content, and reporting on what's working. You get the system and the operator.

  • Marketing strategy and budget ownership

  • CRM and pipeline build-out

  • Lead follow-up systems, fully configured

  • Content, SEO, and visibility strategy

  • Ongoing reporting and accountability

Best for: founder-led businesses with no time or team to run the system themselves.

What we actually do.

Most engagements start with a discovery conversation. From there, we build a scope around what's actually broken, not a package you don't need.

01 — Strategy

Fractional CMO

Ongoing marketing leadership without the full-time salary. We own the strategy, manage vendors, set KPIs, and report on what's working.

  • Marketing planning and budget allocation
  • Vendor management and accountability
  • KPI reporting and decision-making
  • Quarterly strategy reviews
02 — Revenue Ops

CRM & Pipeline Optimization

We clean up the mess, build a pipeline that reflects reality, and design a sales process your reps will actually use.

  • CRM audit and cleanup
  • Sales process design
  • Lead routing and automation
  • Pipeline reporting that makes sense
03 — Systems

Lead Management

Leads shouldn't fall through the cracks because nobody has a system. We build the follow-up workflows, automations, and tracking that keep deals moving.

  • Follow-up workflow design
  • Email and SMS automation
  • Lead tracking and scoring
  • Appointment scheduling systems
04 — Visibility

Content & SEO

Not a content mill. We build a strategy that actually targets the buyers you want and positions you as the obvious choice in your industry.

  • SEO strategy and keyword planning
  • Content calendar development
  • Sales enablement content
  • Industry authority building
05 — Infrastructure

Marketing Infrastructure

Your website, CRM, automations, and reporting should all talk to each other. If they don't, we fix that before we do anything else.

  • Website strategy and conversion
  • CRM implementation
  • Reporting dashboards
  • Process documentation

QUESTIONS

Before you ask.

If your question isn't here, that's what the call is for.

Do I need the software and the Fractional CMO, or just one?

Most clients start with one. The software works on its own if you have someone in-house to run it. The Fractional CMO engagement uses the same platform, so if you start with software and want help later, we build on what's already there instead of starting over.

I'm not ready for a full CMO engagement. What now?

[FILL IN: e.g. "Start with the software on its own, or book a call anyway — we'll tell you honestly if you're better off waiting, and what to fix first yourself."]

How fast can we actually start?

[FILL IN: e.g. "Software access is instant. A CMO engagement starts with a discovery call, usually scoped and underway within X weeks."]

What happens on the discovery call?

[FILL IN: e.g. "We ask about your current pipeline, sales process, and marketing spend, then tell you exactly what's broken and what we'd fix first. No pitch deck."]

What if it doesn't work out?

[FILL IN: cancellation terms, contract length, or guarantee if you have one]